Are you guilty of this common and costly oversight?

It's common sense to protect your physical assets and insure yourself against their loss. But what about your know-how? Are you protecting these (high value) assets? Do you even know what your intellectual property assets are exactly?

So many businesses loose their hard won, costly competitive advantages to competitors, who go on to use their know-how for free. Simply because they weren't protecting these IP assets as they do their physical assets.

As you implement the trade secret protections outlined in this course, you will automatically be increasing the value of your business. Once you have clearly identified your trade secrets, you can manage them to further increase their value and, identify additional revenue opportunities as you leverage your know-how.

Join Joe on his Trade Secret Journey …

Joe discovers a former employee has stolen his secret recipes. He quickly finds out that the things he thought would protect his business secrets were insufficient. Leaving him unprotected and without recourse. Learn with him as he discovers a unique approach to protecting his business secrets.

  • Joe's 'Secret Sauce' → All businesses have a secret sauce → things they do not want their competitors to know. Joe's secret recipes and business data is stolen by a former employee and used to open a competing restaurant. His plans to open a franchise are shattered.

  • Trade Secret Law → Trade Secrets are the legal way to protect your business know-how. Yet so few actually take the necessary steps to protect themselves. Why? Because it takes a multi-disciplinary approach that seems so complicated. But Joe discovers an 80/20 approach that protects against 80% of breaches.

  • People Talk → Joe discovers nuances in the Employee Lifecycle that most employment contracts don't cover. He learns how to close those gaps to protect his company know-how and increase awareness of Trade Secrets in his team.

  • Technology → The company email was used to leak his secret recipes and other business secrets. Joe learns the key steps that will be considered by the courts as acceptable cyber protections of his trade secrets.

Start Your Own 80/20 Trade Secret Journey Today and Keep Your Business Secrets Safe

Discover the common pitfalls most business owners and managers make. Learn these easy to follow steps to implement the core requirements for legal trade secret protections. Typical time-to-complete is 1-2 hours.

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Train your staff in how to protect your trade secrets …

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