Patents aren't the only option you have to protect your innovations and know-how (your 'secret sauce'). The law provides a much lower cost option — Trade Secret protection.

As our name implies, there is a requirement Before Patents, your innovation must be novel and not available in the public domain. If your innovation is found in the public domain, it is considered 'prior art' and is disqualified from patent protection.

You need to keep your innovations and know-how (your 'secret sauce') secret for another reason as well — to protect your competitive advantage.

Yet sadly, many SMB's loose their 'secret sauce' to competitors all the time. Mostly, without even knowing it or having legal recourse.

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Do any of these symptoms of lost 'secret sauce' sound familiar to you?

• Your sales drop inexplicably.
• Your competitor is suddenly calling on all your customers.
• Your promotions keep getting upstaged by a competitor.
• A competitor is suddenly under-cutting your quotations. It's like they know your costings and pricing.

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Are you guilty of this common and costly oversight?

It's common sense to protect your physical assets and insure yourself against their loss. But what about your know-how? Are you protecting these (high value) assets? Do you even know what your intellectual property assets are exactly?

So many businesses lose their hard won, costly competitive advantages to competitors, who go on to use their know-how for free. Simply because they weren't protecting these IP assets as they do their physical assets.

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Are you protecting your know-how?

If you protect your know-how and innovations in a legally compliant manner, you will not only be better protected from losing your know-how to competitors, you will also have legal recourse to recover your losses should a leak occur.

As you implement the trade secret protections outlined in this course, you will automatically be increasing the value of your business. Once you have clearly identified your trade secrets, you can manage them to further increase their value and, identify additional revenue opportunities as you leverage your know-how and innovations.

Join our fictional Joe, owner of 'Joe's Restaurant', as he looses his 'secret sauce' and his dreams of opening a franchise chain, when a former employee steals his money making family recipes.

Learn from all the mistakes he made, thinking he was protected, when in fact he wasn't.

Discover how Joe solves the 'complexity of implementing trade secret protections' problem that so often prevents SMB's from effectively implementing trade secret protections.

Start your Trade Secret Protection Journey Today.